65UR777H – LG Smart 65″ Hospitality UHD TV – Pro:Idiom, b-LAN, Pro:Centric, NanoCell

Model: 65UR777H9UA


  • Real 4K Resolution
  • NanoCell/Nano Bezel
  • Pro:Idiom
  • b-LAN
  • Pro:Centric Direct/Cloud
  • webOS 6.0
  • USB Cloning

4K UHD Hospitality TV with Pro:Centric Direct

A TV hanging on the hotel wall shows a vivid and bright screen.
* 65 inch
* All images in this web page are for illustrative purposes only.

Real 4K Made by Pure Colors

NanoCell TV delivers a broad spectrum of colors and lifelike accuracy with advanced NanoCell technology, making LG Hotel TV nearly unimpaired. Discover brilliant and clear visual experience with the Real 4K that NanoCell TV delivers.
The comparison between NanoCell TV and LG Conventional TV, screening dews on a leaf.

Nano Bezel Adds Sophisticated Ambiance

With its minimal Nano Bezel, NanoCell is designed to blend into any interior and delivers an immersive and delicate viewing experience.
A TV's bezel is so thin that it reduces the difference between the screen and the real thing, so the zebras on the screen look lively.

Pro:Centric Direct

The hotel content management solution Pro:Centric Direct offers easy and simple editing tools, making it easy to perform service and IP network-based remote management with a single click. The Pro:Centric Direct solution enables users to edit their interface easily by providing customized interface and efficiently manages all TVs in the room. The latest PCD version provides IoT-based inroom control as well as voice control function through LG Natural Language Processing (NLP). These IoT and voice-related functions will be your starting point to prepare for the hotel rooms of next generation through artificial intelligence.
A man is managing some contents and settings of TV in the hotel using Pro:Centric Direct solution through server.
* Some features may not be supported based on PCD versions.

Pro:Centric Cloud

Pro:Centric Cloud improves the usability of enterprise's CMS solution and cloudification of system, reinforcing the service of 3rd party solution. It also offers various design templates, improving data collection and analytics platform with an eye-catching dashboard.
The woman is working through Pro:Centric Cloud.

More Innovative LG webOS 6.0

Explore the latest LG Smart TV features, and discover TVs that deliver innovative technology, remarkable clarity, and true-to-life colors. Newly added Gallery Mode enable you to utilize the TV as a customized clock and an artwork which perfectly harmonizes with your space and life.
A TV is screening an art piece based on webOS.


Software-enabled Access Point (SoftAP) is a "virtual" Wi-Fi feature that uses TV as a wireless hotspot, enabling guests to connect their own devices to the SoftAP. It supports Bridge Mode, allowing administrators to manage in-room SoftAP information such as signal level, SoftAP passwords, etc.
A TV is featuring SoftAP, which is a "virtual" Wi-Fi feature, to other devices.
* SoftAP should be set in the installation menu after the TV is turned on.
* Screen Share may not be operated at the same time.

IR Out

Using the interactive set-top box, all LG TVs can be controlled with a single remote control.
A set-top box with a remote control is controlling several LG Commercial TVs.
* This feature may have a restriction depending on the TV models.



Tool Name

  Front Color Ashed Blue
  Stand Type No Stand For Accessory : 1 pole(Fixed), Floor Stand




  Resolution 3840 X 2160 (UHD)
  Backlight Unit Type Edge
  Brightness TBD
  Dynamic Contrast Ratio (Dynamic MCI (Hz)) 1000000:1
  Static (Panel) Contrast Ratio 1200:01:00
  Response Time(G to G, ms) TBD
  Nano Yes
  Refresh Rate 60Hz
  Life span (hrs) 30000




  SoC (Marketing Name) Quad
  HDR_HDR 10 Pro Yes



Speaker System

2.0 ch
  Speaker (sound output) 10W + 10W
  AI Sound Yes
  One Touch Sound Tuning Yes (Ready)
  LG Sound Sync Yes (Required Bluetooth)

Broadcasting System


Digital (Terrestrial, Cable, Satellite)

ATSC, Clear QAM, Analog NTSC
  Analog (NTSC / SECAM / PAL) NTSC
  Global IPTV Support Yes

Hospitality Solution


Data Streaming (IP & RF)

  HCAP (GEM/FLASH/HTML) ※ Service Carousel (TLL/XML) GEM / HTML5
  IP Return path Yes
  Multicast / Unicast ready Yes / Yes
  webRTC (Real Time Communication) Yes
  Pro:Centric Cloud (version) Yes (1.0)
  Pro:Centric Direct (version) Yes (4.5)
  Pro:Centric Application (version) Yes (PCA3.8)
  PCS500R Yes
  PCS400R Yes
  Pro:Idiom (S/W Type) Yes
  Pro:Idiom (Mobile, Lite) Yes

Smart Function


webOS version

Yes (webOS 6.0)
  Smart Home (Launcher Bar) Yes
  Gallery Mode Yes
  Web Browser Yes
  Pre-loaded App Yes
  SDP Server compatibility Yes
  Magic Remote Compatibility Yes (Ready, MR18HA)
  SW Clock (World Clock / Alarm) Yes
  Soft AP Yes
  WiFi (version) Yes (802.11ac)
  Screen Share (Miracast) Yes
  Smart Share Yes
  LG TV Plus App Yes
  DIAL Yes
  Bluetooth Audio Playback Yes
  Mobile Connection Overlay Yes
  Voice Recogion (Standalone/Solution) Yes
  IoT Yes

Other Feature



  USB Cloning Yes
  Wake on RF Yes
  WOL / WOWL Yes / No
  SNMP Yes
  Diagnostics Yes (IP Remote)
  SI Compatible Yes (MPI, RS232C)
  HTNG-CEC Yes(1.4)
  Simplink(HDMI-CEC) Yes(1.4)
  IR Out Yes (RS-232C, MPI)
  Multi IR Code Yes
  Hotel Mode / PDM / Installer Menu Yes(Installer Menu)
  Lock mode Yes (Limited)
  Port Block Yes
  Welcome Video Yes
  Welcome Screen (Splash Image) Yes
  Insert Image Yes
  One Channel Map Yes
  IP Chanenel Manager Yes
  Instant ON Yes
  External Power Out Yes
  V-Lan Tag Yes
  RJP (remote jack pack) Compatibility Yes
  Teleadapt/Guestlink (HDMI CEC)
  Mobile Remote Yes
  Moving Picture Playback (SD/HD/Plus HD) Yes
  Auto Off / Sleep Timer Yes/Yes
  Energy Saving mode Yes
  Motion Eye Care Yes
  b-LAN embedded Yes



VESA Compatible

  Kensington Lock Yes

Jack Interface



3 (2.0)
  USB 2 (2.0)
  External Speaker Out(3.5mm phone jack) Audio Line Out(3.5mm phone jack) 1 (Line-out 1 (Stereo, 0.4Vrms))
  TV link Configuration (phone jack type) 1 (Phone Jack, 4pin)
  LG SVC only (Phone jack type) 1 (Phone Jack, 4pin)
  RF In 1
  Digital Audio Out (Optical) 1
  RS-232C(D-Sub 9pin / Phone jack) 1 (Phone Jack, 4pin)
  RJ45 (Usage Purpose) 2 (Ethernet, Aux)
  MPI Port (RJ12 jack) 1



Weight without Stand

  Weight in Shipping 31.6
  Size without Stand 1,452 x 839 x 44.3
  Size in Shipping 1,600 x 1,070 x 203
  Bezel Width (L/R/U/B) : On Bezel 12.0/12.0/12.0/18.3
  Bezel Width (L/R/U/B) : Off Bezel 6.0/6.0/6.0/14.9
  Standby Power Consumption 0.5W Under



Power Supply (Voltage, Hz)

AC 100 ~ 240V, 50/60Hz
  Power Consumption (Max.) 200 W
  Power Consumption (Typ.) 89 W

Required Listing (Certification)



  ErP Class TBD
  On Power Consumption TBD
  Luminance Ratio (%) 65%
  Average Annual Consumption(kWh) TBD



Remote type

S-Con / MMR (Option)
  Chromecast Dongle Anti-theft Cover Yes (option)
  Power Cable detached 1.8m

Vertical Function


NTP sync timer

Yes (Clock Setup NTP)
  Video Tag Yes (2 supported)
Specifications LINK
Manual N/A
Energy N/A
Warranty N/A